Brand Gap, The: Revised Edition (Aiga Design Press)

Author: Neumeier, Marty

Languages: English

Number Of Pages: 208

Binding: Paperback

Package Dimensions: 7.9 x 5.4 x 0.7 inches

Release Date: 25-08-2005

Details: THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way ...