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Building Strong Brands

Building Strong Brands

by David Aaker

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Regular price Rs 399.00
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Author: David Aaker

Languages: English

Number Of Pages: 400

Binding: Paperback

Package Dimensions: 7.6 x 5.0 x 1.1 inches

Release Date: 29-04-2010

Details: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered ...

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