Building Strong Brands
Building Strong Brands
by David Aaker
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Author: David Aaker
Languages: English
Number Of Pages: 400
Binding: Paperback
Package Dimensions: 7.6 x 5.0 x 1.1 inches
Release Date: 29-04-2010
Details: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered ...
