Gita Press and the Making of Hindu India

Mukul, Akshaya (Author)

Rs 599.00 Rs 499.00


Author: Mukul, Akshaya

Languages: English

Number Of Pages: 552

Binding: Paperback

Package Dimensions: 9.2 x 6.1 x 1.9 inches

Release Date: 27-02-2017

Details: In the early 1920s, Jaydayal Goyandka and Hanuman Prasad Poddar, two Marwari businessmen-turned-spiritualists, set up the Gita Press and Kalyan magazine. While most other journals of the period, whether religious, literary or political, survive only in press archives, Kalyan now has a circulation of over 200,000, and its English counterpart, Kalyana-Kalpataru, of over 100,000. Gita Press created an empire that spoke in a militant Hindu nationalist voice. Featuring an extraordinary cast of characters - buccaneering entrepreneurs and hustling editors, nationalist ideologues and religious fanatics - Gita Press and the Making of Hindu India is essential (and exciting) reading for our times.