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Iconic Innovation

by Giles Lury

Rs 350.00 Rs 241.50 Save ₹108.50 (31%)

Description

Author: Giles Lury

Languages: English

Binding: Paperback

Package Dimensions: 8.4 x 5.4 x 0.6 inches

Release Date: 16-07-2019

Details: Product Description 75 Business tales to help you find the next big thing Netflix Lamborghini ATM kindle post-it avon Airbnb Velcro angry birds fanta Victoria’s secret and many more 75 tales of innovation to entertain, inform and inspire the best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including angry birds, diners club, fanta, Netflix, Viagra, Spanx and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything anger to embarrassment, from people watching to biomedical (borrowing ideas from the natural world). ultimately, this book is a call for disruption and Deviance, and provides original tips and techniques to help you in your search for the next big thing. About the Author GILES LURY is the executive chairman of The Value Engineers, a leading marketing and advertising agency. His specialist subjects are brand positioning, brand architecture, and innovation. He is a regular contributor to the marketing press, and he blogs for The Marketing Society.